Genaris
01 · FULL VOLUME.Confidential · Draft 01
FULL VOLUME.
Direction 01

Health you can hear from across the room. The house speaks first, and it speaks up.

Mobosi — Yahia SM
Mobosi — Yahia SM
ClickBase — Yahia SM
ClickBase — Yahia SM
Berfy — Yahia SM
Berfy — Yahia SM
Three brands, three solutions to the same problem — an engineered twist you notice on the second look.
References only — no mark is designed at moodboard stage.
10Stylescape
Colon — Atomerg Studio
Colon — Atomerg Studio
Colon — Atomerg Studio
Colon — Atomerg Studio
Sui — Brand Identity
Sui — Brand Identity
Sui — Brand Identity
Sui — Brand Identity
Arena — Florian Bison
Arena — Florian Bison
Arena — Florian Bison
Arena — Florian Bison
Grenetiq Sportscare
Grenetiq Sportscare
Grenetiq Sportscare
Grenetiq Sportscare
P01 — Performance Nutrition
P01 — Performance Nutrition
P01 — Performance Nutrition
P01 — Performance Nutrition
“The brand needs to be professional and science based — but bold, and it needs to stand out.”
From the brief
“This is not a re-brand. This is a new brand.”
From the brief
“I just LOVE a clever logo.”
From the brief
The Loyalist
Migrated from Kannaway. Came for the product, wary of the change.
Test: Is this still the thing I trust — or has someone dressed it up to resell me?
The Occasional
Buys once or twice a year. The hardest to activate — your words.
Test: Why would I remember this brand in eight months?
The Advocate
Sells Genaris to her own network. Her credibility is the channel.
Test: Can I share this without feeling like I'm pitching?
The Connoisseur
Tokyo. Judges craft before claims.
Test: Does this respect me before it sells to me?
The house speaks first, and it speaks up.
Professional · science-basedBold · stand-out
02 · 22%03 · 50%
82%
Science is load-bearing, not decorative — short checkable statements inside a loud frame. Of the three, this buys the most attention per pound and asks the most confidence of you.
— 01
“Feel everything.”
— 02
“Loud about what's inside. Quiet about nothing.”
— 03
“This is your body on your side.”
Primary — display
General Sans
Aa Bb Cc — 0123456789
Secondary — body
Fragment Mono
Aa Bb Cc — 0123456789
Geometric confidence without tech coldness. One family, many volumes — typography as a dial, not a costume.
60%NAVY
30%WHITE
10%COBALT
60 · 30 · 10
60% carries the ground and sets the mood. 30% structures the page — type, rules, surfaces. 10% is the accent — used only where meaning demands it.
Rules
  • —Bodies in motion, light in water, effort and release
  • —Shot like sport, graded electric
  • —Product as hero object under campaign light
  • —People appear as energy, not as beauty standards
Never shown
  • ×Stock serenity
  • ×Lab-coat theatre
  • ×Leaf clichés
  • ×Retouched perfection
Colon — Atomerg Studio
Colon — Atomerg Studio
The wordmark is a container for energy — counters carry motion, colour and campaign imagery while the skeleton never moves.
01
By range
GEN:FOCUS, GEN:SLEEP, GEN:ACTIVE each charge the mark with their signal hue.
02
By category
Oils speak calm energy; gummies speak play; pet speaks warmth — same skeleton.
03
By market
A Japan expression with its own pace and restraint, same system.
04
By advocate
Every advocate gets an on-brand variation — hundreds of sellers as one chorus.
School: City of Melbourne, MTV — the loud branch of the MIT Media Lab family.
Six systems. Naming does the explaining.
S01
THINK
Cognition & focus
GEN:FOCUS
S02
FLOW
Heart & circulation
GEN:HEART
S03
MOVE
Muscle & motion
GEN:ACTIVE
S04
DEFEND
Gut & immunity
GEN:IMMUNITY
S05
RESTORE
Sleep & recovery
GEN:SLEEP
S06
RADIATE
Skin, hair, glow
GEN:GLOW
Genaris is the house, not the hero SKU. One shelf: oils, gummies, pet, cosmetics, fragrance — each carrying the mark charged its own way, none diluting the parent.
Colon — Atomerg Studio
Colon — Atomerg Studio
Grenetiq Sportscare
Grenetiq Sportscare
P01 — Performance Nutrition
P01 — Performance Nutrition
The CBD oil range as a set of seven — bold face-on typography, dose stated like a headline, blue as the shelf beacon. Seen across a room, understood in three seconds.
Colon — Atomerg Studio
Colon — Atomerg Studio
Grenetiq Sportscare
Grenetiq Sportscare
P01 — Performance Nutrition
P01 — Performance Nutrition
Site
Campaign front door, commerce underneath — fast, loud, checkable.
Social
Poster-grade assets shared because they look like culture, not catalogue.
Advocate kit
Templates with the living mark built in — impossible to do badly.
Full Volume does not export its shout. Same skeleton, same blue — more space, finer type, energy implied rather than declared.
The Loyalist
Pass, with condition
Nothing hides the product she trusts; the condition is voice discipline — bold frame, honest claims, always.
The Occasional
Pass
Built for him: unmissable, memorable, easy to re-find in eight months.
The Advocate
Pass
Campaign-grade assets make sharing feel like taste, not pitching.
The Connoisseur
Risk
Managed by the Japan expression, but this direction asks the most of it. We say so plainly.
You gain
Launch energy no competitor in this category owns.
You give up
The quiet-premium register, and some headroom at the top of the market.
Saying yes means
Committing to campaign craft — this direction lives or dies on execution quality.
Credits · 8 studios
  • 01Colon — Atomerg Studio
  • 02Sui — Brand Identity
  • 03Arena — Florian Bison
  • 04Grenetiq Sportscare
  • 05P01 — Performance Nutrition
  • 06Mobosi — Yahia SM
  • 07ClickBase — Yahia SM
  • 08Berfy — Yahia SM
All reference work sourced and credited. Nothing generated.