02 · QUIET PROOF.Confidential · Draft 01
QUIET PROOF.
Jumo Health — Yahia SM
Merivo — Yahia SM
Damián Rodríguez Estévez — Yahia SM
Three brands, three constructed marks — instruments rather than decorations.
References only — no mark is designed at moodboard stage.
10Stylescape
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
Hitchhiker Orbital
Hitchhiker Orbital
MN Logo System — Martin Naumann
GolbinBox — Yahia SM
“The brand needs to be professional and science based — but bold, and it needs to stand out.”
From the brief
“This is not a re-brand. This is a new brand.”
From the brief
“I just LOVE a clever logo.”
From the brief
The Loyalist
Migrated from Kannaway. Came for the product, wary of the change.
Test: Is this still the thing I trust — or has someone dressed it up to resell me?
The Occasional
Buys once or twice a year. The hardest to activate — your words.
Test: Why would I remember this brand in eight months?
The Advocate
Sells Genaris to her own network. Her credibility is the channel.
Test: Can I share this without feeling like I'm pitching?
The Connoisseur
Tokyo. Judges craft before claims.
Test: Does this respect me before it sells to me?
In a category built on promises, be the brand built on receipts.
Professional · science-basedBold · stand-out
01 · 82%03 · 50%
22%
Plants its flag left of centre, then makes a bold claim from there: that evidence, presented beautifully, out-competes noise. This is the direction aimed squarest at the elephant — a business leaving MLM behind needs a brand the sceptical can verify.
— 01
“Every drop, accounted for.”
— 02
“We'd rather show you than tell you.”
— 03
“Proof, not promises.”
Primary — display
General Sans
Aa Bb Cc — 0123456789
Secondary — body
Fragment Mono
Aa Bb Cc — 0123456789
General Sans carries the human voice; the mono carries the data — dose, origin, batch. Two registers, never confused: what we believe, and what we can prove.
60 · 30 · 10
60% carries the ground and sets the mood. 30% structures the page — type, rules, surfaces. 10% is the accent — used only where meaning demands it.
Rules
- —Still life under honest light: product, ingredient, instrument
- —Macro textures of the actual botanicals
- —Hands, occasionally — photography behaves like evidence
- —What you see is what's in the bottle
Never shown
- ×Lifestyle aspiration
- ×Lab-coat theatre
- ×Borrowed serenity
- ×Faces
dr. Luman° — Karina Loboda
The mark is driven by the product's own data — concentration, origin, batch, function each tune its construction, so every variation is true.
01
By range
GEN:FOCUS and GEN:SLEEP carry visibly different signatures because their formulations differ — variation as information.
02
By category
Oils, gummies, pet, cosmetics each parameterised in their own register.
03
By market
Japan's expression tunes toward stillness — same data, different cadence.
04
By advocate
Advocates carry a personal, verifiable variant — identity as certificate, not clip-art.
School: MIT Media Lab — Pentagram, Visit Nordkyn — Neue. The founding branch of dynamic identity.
Six systems. The range as a readable index of the body.
S01
THINK
Cognition & focus
GEN:FOCUS
S02
FLOW
Heart & circulation
GEN:HEART
S03
MOVE
Muscle & motion
GEN:ACTIVE
S04
DEFEND
Gut & immunity
GEN:IMMUNITY
S05
RESTORE
Sleep & recovery
GEN:SLEEP
S06
RADIATE
Skin, hair, glow
GEN:GLOW
Here the house behaves like a mark of account — closer to an appellation than an advert. Every product it touches inherits the same promise: accounted for. That promise scales to categories that don't exist yet.
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
The CBD oil range as a documented set of seven — paper-label calm, dose and origin in mono at reading scale, navy seal as the only flourish. The pack is the certificate.
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
dr. Luman° — Karina Loboda
Site
Label-first commerce — every claim one click from its evidence.
Social
Quiet, exact, collectable — the feed as a specimen cabinet.
Advocate kit
The strongest weapon we can hand her: proof she never has to defend.
Quiet Proof arrives in Japan closest to fluent. Precision, restraint, craft-as-respect — its native manners are the market's expectations.
The Loyalist
Pass
Her product, finally presented with the seriousness she always gave it. Nothing to distrust; everything to verify.
The Occasional
Risk
Quiet earns trust but not always recall. Managed by the navy seal and document look as distinctive assets. We say so plainly.
The Advocate
Pass
Proof is the easiest thing in the world to share without feeling like a pitch.
The Connoisseur
Pass
The direction speaks his language natively.
You gain
The deepest trust position available to this business — the direct antidote to MLM stigma.
You give up
Shelf shout, and launch-moment fireworks.
Saying yes means
Operational commitment — published COAs, batch transparency, claims discipline. Design alone can't fake this one.
Credits · 8 studios
- 01dr. Luman° — Karina Loboda
- 02Hitchhiker Orbital
- 03MN Logo System — Martin Naumann
- 04Jumo Health — Yahia SM
- 05Merivo — Yahia SM
- 06GolbinBox — Yahia SM
- 07Damián Rodríguez Estévez — Yahia SM
- 08Logofolio 2026 — Yahia SM
All reference work sourced and credited. Nothing generated.